Questions about motion graphics videos

A filmed video records real people and places. Motion graphics is designed and animated, so it can show ideas, steps and screens that a camera can't. Some projects mix the two; we'll tell you which fits your message.

No. Tell us what you want people to understand and do. We write the script with you, and you approve it before design starts.

Yes. Send your logo, colours and fonts, or any brand guide you have, and every scene is designed with them.

That's agreed at the start: a voice-over, music only, or words on screen, depending on where it will be watched. Social videos are often watched with the sound off, so the key words usually appear on screen too.

As long as the message needs, and no longer. A social ad is usually short, while an explainer for your website can take longer. We suggest a length once we know where it will be shown.

By the length, the level of detail and style, the number of versions and sizes, and when you need it. Tell us about your project and we'll come back with a clear quote.

Clear photos or design files of the product, your logo and colours, and the one thing you want people to know or do. If you have examples of ads you like, send them too.

Not necessarily. Many product ads can be built from good product photos or packaging files. If the photos won't work, we'll tell you what's needed before we start.

Usually short, because an ad has seconds to work. We agree the length based on the platform and the message, and a shorter cut can come from the same ad.

Yes. Different openings, lines or sizes can be agreed at the start, so you can see which one works better.

It's designed to. The key words appear on screen, so the message lands with the sound off, and music or a voice-over adds to it when the sound is on.

By the length, how detailed the scenes are, how many versions and sizes you need, and when you need them. Tell us about the product and the campaign and we'll quote it clearly.

Both are vertical, full-screen videos. We prepare the size and the safe area for each platform you'll post on, and check them against the platform's current guidance before delivery.

Usually, with small changes. Each platform places its buttons and captions differently, so we keep words and logos where they stay visible, or prepare a version for each.

We can. Tell us your goals and your audience, and we suggest ideas and scripts with you, or we work from ideas you already have.

Yes. A series shares one style and structure, so your page looks consistent. How many reels, and how they are delivered, is agreed at the start.

They're designed to. The key words appear on screen, so people get the reel with the sound off.

By how many reels you need, their length, the level of detail and the timing. Tell us about your page and your plans and we'll quote it clearly.

An ad has seconds to get attention and carry one message. An explainer has a little more time to show how something works, step by step. Many brands use both: the ad brings people in, and the explainer answers their questions.

Real screens help, but raw recordings are often hard to follow. We usually redraw the key screens as clean motion, so attention goes to the steps that matter.

Long enough to explain, and short enough to keep attention. A store page, a website and an ad each need a different length; we suggest one based on where the video will be shown.

Access to your app or a walk-through of your service, your logo and brand colours, and the questions your customers ask most. We turn those into the script.

Yes. The script and the words on screen can be prepared in both, and we agree at the start how many language versions you need.

By the length, how many screens or steps it shows, the voice-over, the number of versions, and the timing. Tell us about your product and we'll quote it clearly.